Here's my latest column in ph.nba.com. It's on the new corporate logos that look to adorn NBA jerseys in two seasons' time.
Imagine Carmelo Anthony taking the floor two seasons from now in New York home whites with “Met Life” or “Duane Reade” logos emblazoned next the “Knicks” lettering in front.
How about Kevin Durant tapping his breast area to a “Target” logo just above the “Oklahoma” every time he drills a three-pointer?
Yes and no.