Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Wednesday, October 24, 2012

Ateneo Blue Eagles five-peat ad in today's dailies. Download it! OBF!

Don't you just love the perfect symmetry? Hand aloft. Five fingers. Five players on the court at anytime that represents the team concept. But the number eight is also for the eight UAAP Men's Basketball Championships. Animo Ateneo! When Sonia Araneta asked me for ideas for the print ad, I recommended the hand with the five fingers aloft with minimal copy. Of course, we turned to colleague Philip Sison for photos and we couldn't find a proper one. So this one turned out to be the best. Cool, ain't it?


  1. pa-share sir rick! wouild love to have this posted in my blog with your permission :) thanks in advance sir!

  2. Hi Rick, been a reader of yours for a while now. Excellent stuff always. Question: do you think it's possible for Ateneo to produce a DVD/documentary of our historic 5-championship run? Would be great to see some key games, interviews with players about key moments, etc all in one show. I, for one, would surely buy a copy or several. Perhaps proceeds could go to the basketball endowment fund or the Norman Black scholarship. Perhaps you could pitch the idea to the powers-that-be at our great university. :)

  3. I've been lookingfor this photo since I saw it as an ad! Imissed it when it came out as your post. May i borrow or share it as part of my souvenir or future posting ? Thanks , Rick !