Don't you just love the perfect symmetry? Hand aloft. Five fingers. Five players on the court at anytime that represents the team concept. But the number eight is also for the eight UAAP Men's Basketball Championships. Animo Ateneo! When Sonia Araneta asked me for ideas for the print ad, I recommended the hand with the five fingers aloft with minimal copy. Of course, we turned to colleague Philip Sison for photos and we couldn't find a proper one. So this one turned out to be the best. Cool, ain't it?