Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Wednesday, June 29, 2011

With the Kaholeros at Sapul sa Singko

Got the Kaholeros up real early. Call time at Rizal Memorial Football Stadium was 430am for a live feature on Sapul sa Singko on TV5. I arrived late coz my migraine was killing me. The appeared on three segments on the show to talk about the origins of the Kaholeros as well as teach Pinoys everywhere the drumbeats and the simple chants and cheers that they will unveil in full force on July 3. They gave the public a taste of it during the UFL All-Stars-Azkals exhibition match.

Richard "Ebong" Joson is the head of the Fan Committee of the Philippine Football Federation and this began after an off-shoot of his Blue-Haired Freak debut at Panaad (during the Mongolia game). While watching a replay of the Philippines-Bangladesh match at National Sports Grill, Joson was approached by PFF Treasurer Bonnie Ladrido and that's where the ball got rolling. Together with percussionist Paul Zialcita (and the suggestions of many others), they got the Kaholeros going.

Paul Zialcita discovered the aquadrums at a water cooler while at work. As a percussionist, he likes to tap things to discover their sound. When he first tapped the aquacooler, it changed his life and it's a love been nothing but a love affair with the music that an aquadrum creates ever since.

What every well-dressed Kaholero will be wearing at the match on July 3.

I guested with the Kaholeros in their last segment on Sapul today. Had a blast. And it helped get my mind off the migraine.
And below, check out the guide where the Kaholeros will enter for the July 3 match.


  1. Ang galing! Hope they adopt true pinoy beats (like in the ati-atihan - I'm sure there are many more) in their repertoire. I'm sure it will wake up a facet of the Filipino we've missed for a long time.

  2. okay na sana panay lang ang hingi ng pera at donation nung Mr. Ebong Joson, pati kita sa tickets gusto niya may hati pa siya. Sana lang manatiling pure volunteerism ang Kaholeros at wala na yung mga gimik na kailangan pang mag tayo ng corporation itong si Mr. Joson wala naman siyang perang ipapasok, puro kabig lang siya. Huwag gawing Raket ang Azkals at baka masira.

    Ingat lang mga tunay na Azkals fans...........

  3. This is from Ebong Joson who I have known since our school days in Ateneo. I have also worked with him professionally and have become good friends with in the last few years:

    Hello. Si Ebong ito. Gusto ko lang sana malaman kung saan mo nakuha ang info na kumukuha ako sa ticket sales kasi hindi ko kontrolado iyan at ni kailan man ay hindi ako humingi ng cut sa kahit kanino man. Sa totoo lang, ang laki ng nagastos ko just to be able to launch the Kaholeros,at hanggang ngayon ay wala naman akong sweldo dito. Walang perang pampersonal na hinahanap. As for the non-profit incorporation that we are working on, that is the way we can properly seek for sponsorship while giving back to the companies that may help us (and Philippine sports in general and Philippine FOOTBALL in particular) by offering tax breaks to the amount they give. Everything will be in the open. I will never hold any money or bank account, and the distribution and control of assets garnered will be subject to the approval of the Kaholeros board. We will also have a third party auditing firm to make sure everything is properly done. That is why we need the incorportion. Why do we need the sponsorship? Because it costs money to mobilize people. We need to help our members by helping them with transpo, meals, uniforms, and yes, even tickets. Napakarami kong mga members gusto sana mag practice. Gusto sana pumunta sa mga football events, gusto sana makapag cheer para sa PilipinasFutbol, pero hindi kaya kasi sagad ang budget. Yung sponsorships na gusto kong mahanap ay hindi para sa akin kundi para sa mga miyembro ng Kaholeros. Dahil tuwing nakikita ko sila na nahihilo na sa kaka-cheer, iniisip ko kung sila ba ay nakakain ng maigi bago pumunta sa game.

    As a parting request, if you really have concrete evidence that I have been raking in the money, or even witnesses to bear to that fact, I would gladly sit down with all of you and Mr Rick Olivares. You can openly reach me on Kaholeros Official (FB Community), or privately through PM in my FB account. Mr Olivares can even put the whole meeting on video, so everyone can see and judge properly the hard work and sacrifice that I and my Kaholeros have made for our country.

    Mabuhay, and God Bless.

    Ebong Joson
    The Blue-Haired Fanatic

  4. this is from KAHOLEROS TAIWAN,We would formally say that Sir Ebong known as Blue Hair is a good man with respect...he never ask anything back nor money...we should be proud of him because he is a MAN OF GOODWILL!!!!!

  5. Kaya nga Anonymous. Walang lakas loob na panindigan ang salita.

  6. Sir Ebong, don't mind nalang whoever that Anonymous person is. We will always believe in you. The Kaholeros know you better than these people. And with this, our respect and support for you will be greater than ever. Salute.(AzkalsQuoted)

  7. It is easy to accuse someone especially in the internet where one can easily hide. Coming out in the open and proving your accusation is a lot harder.

    To the anonymous poster, why don't you come out and prove your allegations. It is not fair to fling dung at someone and then hide.

  8. Another brave anonymous poster. Let me just say I have a good radar for scams in sports, and though it had moved a lot when the Azkals got the ball rolling, I never more a minute doubt Ebong's sincerity despite meeting him only thrice--four if you count when I passed by him in Panaad.

    For an organization to open a bank account, you need an SEC registration. The Kaholeros could have done it the easy way and use a personal bank account but the fact that they decided to use a corporate account speaks well of their intentions.

  9. Anonymous, saang mundo mo naman nakuha 'yang kasinungalingan mo kay Ebong? Sa tinagal-tagal ko sa Kaholeros, never kami hiningan ng pera niyan. In fact, he's even the one spending lots of resources (time and money in particular - isama mo na boses niya). If you have proof, do it in the proper forum - lumantad ka at idemanda mo if you want, kasi pati sa court of public opinion (kami 'yun), talo ka.

  10. yung nag comment na yan isa yan sa magandang halimbawa ng utak talangka. ay nako.

  11. Get your facts straight before hurling accusations! Hiding behind anonymity. You should be ashamed of yourself! What have you done for our country Mr. Anonymous!?
    Ebong is a man of great character!

    Louie V.

  12. Ebong joson is a man full of integrity and honor from the first time i met this guy until now, no cloud of doubt has ever tainted my mind.
    from jpmaunes,President of Kaholeros Cebu
    WE fully support you.

  13. I met Ebong at Everest Hotel here after the Azkals' breakfast in Kathmandu, Nepal -- I found him very accommodating and relational. He led our Filipino Community here in Kathmandu to cheer for the Azkals against India and Tajikistan. He is very professional and dedicated. He has never asked for a single Rupee or Euro from us here. Wag mo na pansinin mga naninira sayo.

    Way to go Ebong! See you this Friday for the Semis!