BLEACHERS BREW EST. MAY 2006

Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Wednesday, April 28, 2010

Castrol & A trip to watch the World Cup in South Africa


An interview with Castrol’s Country Marketing Manager Paul Salapantan.

Rick: How did Castrol come about getting involved in football?

Paul: Castrol has been so involved with motorsports that we just had to take a look back and see what we were missing out. It’s fine really and an obvious choice but we figured out that we were missing all these ordinary blokes of guys and girls. Football is the world’s number one sports and its values are so in tune with Castrol that it just had to happen.

There are so many groups or even sports that we could tap into. We’re not just into this World Cup in South Africa but even the next one in Brazil. It’s a worldwide commitment to the game.

Rick: And that opportunity here in the Philippines was through Soccer Fiesta?

Paul: First of all, we had to determine which groups to support. All have the same passion and zeal for sports but the ideal situation for us was to affiliate ourselves with groups and outfits that can get things done.

When it came to soccer fiesta, it was an easy decision to partner with people like Rely San Agustin and Peter Amores who have a passion for sports. Rely knows what he’s doing and his heart is in the right place. Peter is doing an amazing job with the Futkaleros.

Rick: So what do you think of Soccer Fiesta?

Paul: I think it’s a wonderful way to get our feet on the ground. The turnout could be better but with all the summer camps going on, all these events going on, we are still happy. It’s also a way to let people know that we’re here and we’re supporting football.

Rick: So this is like when McDonald’s first came out in the last World Cup as a supporter of football?

Paul: Yes. Exactly. McDonald’s was known for its involvement in basketball and now, four years later, they’re a huge part of the world game.

Rick: I take it that you’re having the time of your life with this.

Paul: Definitely. It makes me feel young again. My kids are playing the game. Everyone is getting into it. I used to play this (in Colegio de San Agustin) and now – how things have turned around – I’m a part of a company that’s into its development.

Rick: Then this is a righteous opportunity!

Paul: It is! If you want to watch the World Cup Finals – and that’s for the Cup! Then this is your chance. It’s an all-expenses paid trip to South Africa to watch the world’s biggest sporting spectacle outside of the Olympics.

CASTROL SKILLS CHALLENGE

Castrol is giving away an all-expense paid trip to Johannesburg, South Africa to watch the 2010 World Cup FINALS Match as the grand prize. Only one winner will win this. For every purchase of at least 2 LITERS of selected Castrol products from any ACE HARDWARE STORE or BOOTH situated at the event, entitles the bearer to a one-time slot at the Skills Challenge Qualifiers. He can participate at the following qualifying dates:

May 1 @ the BLOCK Atrium SM City North Edsa (We will be taking the top 50

Qualifiers for this day); STARTS AT 3PM.

The objective is to finish the obstacle course at the fastest possible time. The challenges involve basic soccer skills such as dribbling, juggling, shooting, passing and shuttle running.

If the bearer qualifies, he will come back on May 2 (the BLOCK SM City North Edsa) for the Finals. Winner here gets the grand prize.

OPEN TO:

1. Male & Female participants aged 18 years old and above.

2. Must have a valid passport

3. Must have proof of purchase of at least two (2) liters of selected Castrol

products from Ace Hardware that is purchased from April 1, 2010 to May 01, 2010.

(NOTE: PRICE MAY VARY PER VENUE)

Castrol Magnatec (4 liters) – P 1,156.00

Castrol Magnatec (1 liter) – P 299.00

Castrol Edge (4 liters) - P 2,772.00

Castrol Edge (1 liter) – P 700.00

Castrol Edge Sport (4 liters) – P 3,560.00

Castrol CRB (4 liters) – P 640.00

Castrol CRB (1 liter) – P 165.00

Castrol CRB Turbo (4 liters) – P 740.00

Castrol CRB Turbo (1 liter) – P 187.00

Castrol Power 1 (1 liter) – P 250.00

Castrol Power 1 Racing (1 liter) – P 450.00

4. Must fill-up and submit the Official Castrol Skills Challenge Registration Form

online via download at www.soccerfiesta2010.multiply.com or at the venue.

WHERE TO FIND OUT MORE ABOUT SOCCER FIESTA 2010

For more details on Soccer Fiesta 2010, log on to www.soccerfiesta2010.multiply.com. Or call Real Sports Authority @ 211 5878.

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