While adidas Philippines has been imploding, chief competitor Nike has ratcheted up on in adverts. The Swoosh managed even to snag Jai Reyes from the three stripes.
Since late last year, the regional offices of the Germany-based athletic apparel company has been beset by internal strife, reorganization, and movements based on the times.
The local movements, resignations, and the lack of communication between adidas and its endorsers has put off many of their endorsers. Said one athlete, "The least they can do is return our calls."
Nolet Puno, formerly of Coca Cola and the former captain of the 1983-84 UAAP Champion Ateneo Blue Eaglets has been tapped to head adidas.
Of course, news about adidas' demise is greatly exagerrated.
Since late last year, the regional offices of the Germany-based athletic apparel company has been beset by internal strife, reorganization, and movements based on the times.
The local movements, resignations, and the lack of communication between adidas and its endorsers has put off many of their endorsers. Said one athlete, "The least they can do is return our calls."
Nolet Puno, formerly of Coca Cola and the former captain of the 1983-84 UAAP Champion Ateneo Blue Eaglets has been tapped to head adidas.
Of course, news about adidas' demise is greatly exagerrated.
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