Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Thursday, December 20, 2007

You Could Sit Next to Them in the Next NBA All-Star Game



This season, join six of the NBA’s best in a first person journey straight to the top of the NBA. In The Rook from adidas, you begin your quest to the NBA Finals by signing on the dotted line, as a rookie in the greatest basketball league on Earth. Remember to bring all your best moves, because every one counts on the court. As the Rook, you’ll be competing against players from all over the globe in five live action Gamisodes. But you’re not alone, Rook – none other than Tracy McGrady, Tim Duncan, Dwight Howard, Gilbert Arenas, Kevin Garnett and Chauncey Billups are in your backcourt, schooling you on the ways of big-time basketball. You’ll enter the draft, battle your way past shifty agents, learn how to beat the buzzer, participate in skill drills, and take it to the hole in a one-on-one showdown. If you heed the advice of your superstar teammates, make the right calls, and elevate your game, you could find yourself sitting courtside at the 2008 NBA All-Star game in New Orleans, courtesy of adidas and the NBA.

It’s time to join The Brotherhood, Rook – the team of a lifetime. So head to adidas.com/therook and begin your climb to the top. The ball’s in your court and the Brotherhood is waiting.

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