BLEACHERS BREW EST. MAY 2006

Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Thursday, December 13, 2007

An Old V-League Commercial I Wrote, Directed & Shot



When I joined Solar Sports in 2005, one of the first projects I worked on was the Shakey's V-League Invitational -- a pre-2005 SEA Games tournament that featured the national teams of the Philippines, Thailand, Indonesia, and Myanmar.

It was here that I became really good friends with the late PBA Commissioner Jun Bernardino. I remember for my birthday before the tourney, the Commish gave me the PBA hardcover book 25th Anniversary book that he signed for me. I was living abroad at the time the book came out and I only saw it while having brunch at Coach Baby Dalupan's house in Loyola Grand Villas. Being a PBA fan, it was a terrific birthday gift. The tourney as is the V-League is run by Sports Vision which is in turn run by several Ateneans in Bernardino (who went on to UP for college), Ricky Palou, and former BAP official Moying Martelino.

Anyways, to promote the tournament, I shot this commercial with the RP Women's National Team at the Rizal Memorial Coliseum. Team Philippines featured the exciting Carolino sisters, Michelle and Marieta, Maureen Penetrante, a young Mary Jane Balse, and old reliables Cherry Macatangay and Roxanne Pimentel. The last time we won the SEA Games Gold was in Singapore in 1993. And in 2005, Team Philippines was expected to contend or better their bronze finishes in the last two SEA Games. The team was coached by Ramil De Jesus, head man of De La Salle University. Thailand won the tourney while the Philippines placed second.

The 30-seconder went this way:
"Sa panahon na ito, pakinggan natin ang pulso ng bayan.Panahon na para umangat. Angat, Pilipinas. Angat."

I dug it up along with all the PLDT, Equitable Bank, Anti-Piracy, DZRH, and other TV commercials I did back when I was in advertising. Thought you all might like it since it's the UAAP Volleyball season.

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