Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Friday, November 30, 2007

LeBron's Zoom V



As a child, LeBron looked at a map of Ohio and asked his mother, “Why isn’t Akron on the map?” He knew then that he wanted to put his hometown of Akron, Ohio, on the map. To help illustrate LeBron’s journey, Ken Link, Nike Basketball Footwear Design Director incorporated a map of Akron in the outsole of the Zoom LeBron V. The Phyposite material used in the upper creates a lightweight shoe that is still strong enough to support the 6’8” player. Utilizing full-grain leather overlays, Ken created a shoe with great support and an amazing look. He also incorporated a full-length Zoom Air unit into the shoe for the ultimate responsive ride. The removable hook and loop closure secures the strap to the upper for ultimate lock-down. Under the strap on the medial side is one of five different codes that represent the codes LeBron lives by, each one written in script. The lion symbol on the tongue represents LeBron James—the king.

The Zoom LeBron V is now available at select Nike stores nationwide for P8,595.

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