Someone asked me how my blog and newspaper column came to be titled "Bleachers Brew". It's like this, it's an amalgam of sorts of two things: The bleachers area in the stadium/arena where I used to sit when I would watch baseball, football, and basketball games and Miles Davis' great jazz album Bitches Brew. That's how it got culled together. I originally planned on calling it "The View from the Big Chair" that is a nod to Tears For Fear's second album, Songs from the Big Chair. So there.

Sunday, August 26, 2007

A Slice of Zidane. A Slice of Beckham.

If you've been trying to bend those free kicks like David Beckham, then now you can literally be in his shoes through mi adidas. This program was previously available only to the footwear giant's athlete endorsers but now, anyone can have a shoe custom built and designed just for themselves.

Last Friday, August 24, I was graciously invited by adidas Philippines' Odette Velarde to give it a try and I came away feeling like a celebrity! Hahaha. Feeling endorser. It was a great experience. Check out the video so you can see what it was like. And there's a JC Intal cameo.

Purefoods coach Ryan Gregorio, San Miguel center Rico Villanueva, my former boss Jude Turcuato, Blue Eagle Jai Reyes, and JC were present to also lend a hend for the promotion of THE RIGHT TO PLAY program of adidas. Basically they're selling a special edition football (that is small in size) where the proceeds go to specially-designed programs that make use of sport and values enrichment modules to improve health, build life skills, and foster peace in countries in Africa, the Middle East, and Asia.

Hey ya'll support this!









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