Nike announces LeBron James' Philippine tour

NIKE ANNOUNCES LEBRON JAMES PHILIPPINE TOUR

PHILIPPINES, 12 JULY 2013 – Nike Philippines announced today that it will host two-time champion LeBron James for the first time in the Philippines, on July 23, 2013, in the capital city Manila. His one-day visit is designed to inspire young Filipino athletes to strive for greatness and keep working hard as he did to win two consecutive championship titles.

Inspiring Athletes Everywhere to Pursue Greatness in their Game

Breaking onto the scene during his formative years in high school, LeBron grew up with a drive for greatness like no other.  His relentless desire paired with numerous hours in the gym spent practicing and honing his skills, paved the way to basketball superstardom.

In 2003, LeBron was drafted in the professional league and has since lived up to the hype with numerous accolades under his belt, including two championship rings, four MVP Awards, two Finals MVP Awards, and two All-Star MVP Awards. On a global scale, he was the centerpiece of two Gold Medal runs in 2008 and 2012.

LeBron seizes each opportunity to improve every aspect of his game, admitting that he is far from a finished product.  He preaches that greatness is a process that requires continual introspection and fine-tuning.

Taking inspiration from LeBron’s unwavering passion for the game, his tour in Manila will inspire the Filipino youth and aspiring basketball athletes to embark on their own pursuit of greatness.

An Opportunity for Manila Fans to “Leave a Message”

Shortly after LeBron clinched his 2^nd championship last month, Nike celebrated the athlete’s success with its “Leave a Message” campaign on digital and social media channels which featured basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation leaving congratulatory messages for LeBron on his answering machine.

In the same way, Filipino fans will have a special opportunity to leave personal messages for LeBron through social media, radio and retail activation starting July 12, 2013. By visiting the Nike Basketball Facebook and Twitter pages, fans can “leave a message” for the two-time champion along with a photo of themself that express a personal message to LeBron. The caption of the photo should tag Nike Basketball Philippines (https://www.facebook.com/nikebasketball.phils) on Facebook or tag @NikePH on Twitter, both including the hashtag #WITNESSHISTORY. 

Filipino fans can witness history and see LeBron live on July 23, 2013. Tickets will be distributed at Nike Park in Bonifacio Global City at 12:00 noon on Wednesday, July 17, 2013. Tickets are free of charge and will be distributed on a first-come, first-served basis. Only two tickets will be given per person. 

For more information on the Witness History Tour, follow Nike Basketball on Facebook (https://www.facebook.com/nikebasketball.phils) and Twitter via @NikePH.