Year Two of the Gatorade Brand Ambassadors campaign. Just like last year, you will some billboards along EDSA, insert print ads in Rebound, Chalk, and others as well as school newspapers. This year, we picked out two players for several teams. For Ateneo, it's Kirk Long and Nico Salva. For La Salle, Tata Marata and Arnold Van Opstal. For FEU, RR Garcia and Al Ramos. For NU, it's Joseph Terso. For Adamson, Alex Nuyles returns. For UP, it's Mike Silungan. Then for UST, it's Jeric Teng. The only school without one is UE as they prefer Cobra.
The ad agency is DDB but the work is the product of many people including my team at GroupM. We also worked closely with the seven different UAAP schools.
This year's campaign was similar to trading cards. I think one of the magazines (published by Summit but I don't remember the title) has a special insert where one can remove the cards because of the perforated lines. Just like trading cards. Only this one is for college hoops. But if you're wondering where's the NCAA... yes, we also have NCAA players and a campaign for them.
Who are the repeat Brand Ambassadors? Long, Garcia, Teng, Nuyles, and Silungan. With Captain Kirk graduating, look for another Blue Eagle to join Salva for next year. In the meantime, go ahead and click on the images so you can save them.
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