Corporate social responsibility or CSR seems to be the rage for companies nowadays as it helps both employees and the communities they live in. And for sports clubs, they were at the crest of the wave beginning with the tenure of its current chairman David Stern who did much to clean up the drug-addled image of the NBA in the 1970's and early 80's. The Orlando Magic since they joined the league in 1989 has been very active in its community. They give away some $2 million to the local community by way of grants, event sponsorship, donated tickets, autographed merchandise, scholarships, and grants. The team's resident star, Dwight Howard visited the Orange Center Elementary the other day to distribute 398 pairs of shoes, provided by adidas, to every child in the school. The event was a reward for the students’ hard work towards improving their Florida Comprehensive Assessment Tests (FCAT). Howard spoke to the students about never giving up, setting goals and working hard.
Cool, ain't it?
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